Small business owners should not look at their website as a mere connection to the vast online world. A well-designed website plays an important role in your digital marketing strategy as well as company branding.
In order to maximise the potential of your website, it is essential for you to create a personalised experience for your existing customers, potential clients and online visitors. Here are some of the most common mistakes that entrepreneurs commit when designing a website.
Top Common Mistakes to Avoid When Designing a Website
When a possible customer went to your site, you have at least 2 seconds to impress them. Those two seconds is all they need to decide whether they should stay in your page or go to another website. This is where proper structuring takes the front seat. It is not enough that you have all the right elements incorporated in your site; you need to place them in a strategic position. Proper structuring takes time, you need to gather enough data and study the behaviour of your customers. In case it doesn’t work the first time, you need to study the heat maps on where to place the right elements.
If you look at most of the e-commerce sites today, one thing you will find similar would be their navigation system. You can easily go to the page that you need without going into so much intricacy. If a customer made it to your site, they are most probably searching for something and they need to get it done right away. Perhaps they need to contact you, or they want to find out something about your company or product information. Make sure to keep your navigation system simple and self-explanatory.
Weak Call-To-Action (CTA)
Have you seen the button telling you to ‘download’, ‘sign-up’ or ‘join their newsletter’? Those are referred to as CTA or Call-to-Action. This is how most companies are building their lead list and it helps a lot in their email marketing strategy. When you are creating a call-to-action, make it simple and visible. Tell about the thing that they should expect once they click on the button.
Code Formatting Mistake
Code formatting is crucial and should only be handled by a professional. In case it is wrongfully done, the text in your webpage will look scattered and chaotic. The layout will look amateur, and there will be some missing text or images. Imagine building an entire house and having a mistake on one portion of the house. That one mistake can serve as the cause of the inevitable demise of the structure.
Failure to Include Social Media Account
Finally, do not forget to include your social media account. The social world is a vast community that you can utilise to effectively market your company. Be sure to allot a place in your website where people can see your social media account.
These are just some of the common mistakes that people usually commit when building their business website. Be sure to stay away from these mistakes to create an effective and user-friendly website.